An interested visitor who has been wandering through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In an instant, your visitor exits your site, and your sale is toast - unless you have had the forethought to use an autoresponder that has stored her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repairing her precious bonsai.

Autoresponders are wonderful, versatile programs that do so much more than just automatically respond to your email.

Here are a few ideas that will aid you to creatively and productively use your autoresponder to transform the apathetic visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain superior autoresponders will manage subscriptions. Your newsletter can keep visitors up-to-date about services or products, while building your
reputation as a legitimate expert in your particular trade.

2. Publish a newsletter only for your affiliates. Inform them of sales and promotional material that they can use to
boost their commissions. Include tools that they can use to promote your industry.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to boost your business believability, bring traffic to your site, and increase your sales potential. If your articles contain worthy
information, many editors will print what is known as a resource box for you. Then promote your master list. In addition, include your publishing instructions so your affiliates can add their articles to your list.

5. Institute mailing lists. Warn subscribers to your articles when you've written new ones that they may want to publish in their own fan letter or website.

6. Automate your sales process. Use an ad to ensure repeated exposure of your bulletin, which has been proven to boost sales. Put your autoresponder address where a visitor will be exposed to various marketing materials. This multiplies the odds of converting visitors into customers. For example, if
you're selling a specific product, put testimonials about how sensational it is on your autoresponder, and add a detailed, tempting description of your product.

7. Distribute advertising. Say you sell advertising on your website or your newsletter or e-zine. Set your autoresponder to send the information about costs and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can also send notification of any special offers you are currently offering.

8. Deliver an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has useful content - not a sales eulogy.

You can include notes centered on a different topic for each lesson, discussing how your product will benefit the reader. Include the real benefits the visitor will reap by acquiring your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder after a visitor has finished your course. This will increase the
likelihood of sales from visitors who have viewed your
course but are unsure about actually making a purchase. You can use these reminders to endorse new products or services, and the products and services of your affiliate programs.

10. Publish free reports. This gives your visitor an idea of the type of information you can make available and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Broadcast trivia quizzes and place the answers in an autoresponder. Your visitor will be motivated to ask for your autoresponder, and you'll have
a record of the visitors' email addresses. Or construct a contest and have any visitors that enter send their comments to your autoresponder. Your autoresponder can be set-up to send a confirmation.

12. Offer a trial version. Give prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little morsel often end up wanting the whole pie. You can also offer them a free trial from
your website. Set up your autoresponder to give specifics on how to receive their free trial, and then make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. A hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can utilize. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then aggregate a list of visitors who may be potential affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be informed of special offers or discounts in the future.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of specific interest to your visitors.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

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